As the event technology sector becomes more vast and complex, the stakes involved with selecting the right software intensify. GoLucid is a new firm that has entered the space with a strategic consultation process and proprietary matching system to help clients increase productivity and event revenues.
“There are 7,081 companies worldwide claiming to offer event technology, representing plenty of opportunity to select the wrong software, so our sole purpose is to make it easier for event and tradeshow professionals to make the right choices for their teams and their events,” says GoLucid Founder and CEO Josiah Taulbee.
Finding the right software requires a systematic approach and a keen understanding of not just capabilities but also personalities, Taulbee believes. Discovering technology and support needs of client departments and across event stakeholders is key to the proprietary matching system developed by GoLucid. It’s only by getting to know the clients AND the technology vendors that matching can be made. Data-intelligence firm Tracxn tracks surface-level input to reach 7,081 companies in event tech; GoLucid goes deeper to bring clarity.
“Too many show organizers and associations enter contracts for software that won’t suit their tech stack or even the format of their event because the individual tasked with finding a solution is in a silo and has other pressing responsibilities. Event planners reaching out to GoLucid for help breathe a huge sigh of relief, and I understand why,” Taulbee said.
Taulbee has a career in events spanning two decades and feels the pain of event and trade show teams acutely. He began as a registration specialist, then worked as an executive for some of the top independent show organizer firms in the United States in multiple technology-related roles.
“We started GoLucid to help event producers and software platforms navigate the changing landscape,” Taulbee says. “We are able to come in and validate event tech stacks, then often implement systematic changes that heighten the chances of success.”
Change is not always necessary, yet a broad workplace study by Freshworks revealed 57% of employees feel restrained by legacy tech. Another showed 95% agreed the right software can make them more productive.
Bottom lines are impacted, too. About $30 billion was wasted by U.S. companies over the course of a four-year period studied by collaboration software company 1E. Comparatively, GoLucid’s clients have seen on average a savings of $80,000 in just the past nine months.
To engage Josiah Taulbee for interviews, please email jtaulbee (at) golucidllc.com or visit https://golucidllc.com/contact/
